The Constant Contact Guide to Email Marketing
- ISBN13: 9780470503416
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer’s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic … More >>
The Constant Contact Guide to Email Marketing
5 Responses to “The Constant Contact Guide to Email Marketing”
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Are we going backward in writing communication? Why the author insists on stating the obvious again and again “Don’t spam people” is baffling to me. It would help if the book contained more about the process of email communication and building email content – I will continue to look information about creating a productive email campaign (that is it a skill between sales, customer service, product knowledge, editing, technical ability, and more)
Rating: 2 / 5
The problem is that it won’t tell you about the time you waste trying to debug Constant Contact, since the book was written by their employee.
I spent 4+ hours trying to fix the format of a simple email with their WYSIWYG editor, couldn’t get it to work, and missed my deadline. And I am a very technical operating system internals programmer. The solution was that the tags were missing. If you know what WYSIWYG means, you know I can’t put in any tags – their software has to do it, unless it doesn’t work.
If you don’t know what that means, don’t use it, or you’ll waste a lot of your time.
The concepts of the book aren’t bad, but it doesn’t tell you the failures that will just waste your time.
Rating: 2 / 5
This is a “must-read” for any small business or non-profit interested in growth. The Constant Contact Guide to Email Marketing is an incredible resource for anyone who wants to use email marketing to connect with customers – and do it effectively. The book is full of practical tips and examples to help you improve your customer relationships. And, if you aren’t using email marketing, this book will inspire you to get started NOW!
Rating: 5 / 5
I own a small business and promote my books and services in a variety of ways, one of which is an e-newsletter. When I started it I naively thought you just created an e-mail list, typed up your e-newsletter for the week and hit send.
It never occurred to me that there were laws about such things or that there are a lot of subtle, and not so subtle, things you need to know when you use e-mail as part of your marketing plan.
Some of the topics covered in this book include SPAM laws, opt-in e-mail lists, e-mail etiquette, subject lines to obtain better response and so on.
Constant Contact is one of the best e-mail list management companies out there and this book is very helpful, well organized, and easy to understand. The information is presented in such a way that you can read one of the brief chapters and put the information to immediate use.
I could have saved myself a lot of time, effort and energy if I had purchased this book before I started my e-newsletter.
Kevin Sivils – author of Self-Publishing with Amazon’s CreateSpace: A Resource Guide for the Author Considering Self-Publishing
Rating: 5 / 5
In recent months I have read many, and I mean MANY, current books on Internet based marketing with a special focus on email newsletter marketing. This is one of, if not THE best.
It is professionally yet personally written and applies to the SOHO (Small Office Home Office) business as well as the largest enterprises.
Not only is it complete in the specific topic, it offers much by way of reminders and new ideas in the general field of modern marketing.
Thank you Eric Groves and Constant Contact.
Tom Sippl, Founder
iMarketing of South Orange County [...]
Member: AMA-American Marketing Association – Internet Marketing/eCommerce SIG
Ambassador: Dana Point Chamber of Commerce
Rating: 5 / 5